Content strategy
A monthly plan built around your services and seasons.
04 / CONTENT / CONNECTION
Social media.
Show up with intention.
Social media management for salons, Instagram marketing for clinics and social media marketing for gyms and personal trainers. A considered content plan explains your services and gives people a clear next step.
Talk about social media
A PRACTICAL PROJECT
Recognisable at every scroll.
Depending on the agreed scope, your project can include:
- Content themes matched to your services
- An agreed publishing schedule
- Branded content formats
- A clear review and approval process
THE THINKING BEHIND THE WORK
A busy feed is not the same as a clear message.
Your content should give people a reason to pay attention. We connect your services, brand and customer questions to a manageable content plan, instead of posting for the sake of it.
SUB-SERVICES
What’s included in
social media management.
Post & reel design
On-brand graphics and short videos for every channel.
Captions & scheduling
Written, scheduled and published consistently.
Profile optimisation
Bios, highlights and links set up to drive bookings.
Community management
Replying to comments and messages promptly.
Paid Advertising
Google Ads and paid social campaigns built around your services, audience and agreed budget. Advertising spend is separate; results are not guaranteed.
Email Marketing
Approved newsletters and follow-up campaigns for eligible contacts, with consent checks, clear unsubscribe options and an agreed sending schedule.
WHAT WE FOCUS ON
Considered details.
A connected experience.
Find your content themes
Choose subjects that reflect your services, audience questions and business priorities.
Create a consistent identity
Bring a recognisable tone and visual approach to the content we produce.
Plan a realistic rhythm
Agree channels, content formats, review steps and a schedule suited to your business.
Learn from engagement
Review available performance information and refine the plan around what is useful.
THE SHAPE OF YOUR PROJECT
Agreed together.
Clear from the start.
Content planning, branded creative and agreed account-management support. Channels, frequency and approval responsibilities are defined in the proposal.
Will I approve the content?
We agree a content review and approval process before publishing work begins.
Do you film content at our business?
Photography and video production are discussed separately. We agree what source material you provide and what is included.
HOW THE WORK TAKES SHAPE
From the first question
to a useful result.
The final deliverables, responsibilities and timing are agreed in your proposal.
- 01
Find the useful stories
Identify the services, questions and everyday expertise your audience needs to understand.
- 02
Create with consistency
Develop the agreed content formats and captions using approved brand assets and suitable imagery.
- 03
Approve and learn
Review content before publication and use the available engagement and enquiry signals to guide the next plan.
CONNECTED EXPERTISE
SCOPE, COST & YOUR NEXT STEP
A useful proposal.
Built around your needs.
Channels, posting frequency, content production, approval requirements and community management affect the scope. Any paid campaign management and advertising spend should be itemised separately.
How we scope and price projectsWhat to bring to the first conversation
Share your active profiles, audience priorities, brand assets and approved images. Agree who approves content and who answers booking questions before a publishing schedule begins.
Your proposal sets out the deliverables, responsibilities, review stages and any ongoing or third-party costs before work starts.
Build consistency with branding and contentAre photography and paid advertising included?
Only when they are expressly included in your proposal. We define supplied assets, new production, channel management and any advertising work separately so that responsibilities and costs are clear.
YOUR NEXT CHAPTER
Let’s make
good things happen.
Start a conversationA thoughtful plan for a business that deserves to be seen.