Logo design
A distinctive mark that works at every size.
05 / IDENTITY / STORY
Branding & content.
A clearer expression of you.
Salon branding, clinic branding and brand identity for beauty businesses, from logo design to consistent website content. Present who you are, what you offer and why it matters to your clients.
Talk about branding & content
A PRACTICAL PROJECT
A visual language of your own.
Depending on the agreed scope, your project can include:
- A review of your existing identity
- Agreed colour and type direction
- Approved messaging and content
- Practical brand application guidance
THE THINKING BEHIND THE WORK
Consistency helps people remember who you are.
Your website, social presence and marketing materials should tell the same story. We translate your business personality and services into a clear identity and content that feels natural to your audience.
SUB-SERVICES
What’s included in
brand identity.
Brand guidelines
Colours, typography and usage rules in one place.
Visual identity
A consistent look across web, print and social.
Brand messaging
Tone of voice and key messages that sound like you.
Website copywriting
Clear service and page copy written for your clients.
Print & signage
Menus, cards, leaflets and in-store materials.
Digital Growth Strategy
A prioritised plan connecting your website, search visibility, content and enquiries to your business goals, budget and available evidence.
WHAT WE FOCUS ON
Considered details.
A connected experience.
Clarify the message
Define the services, audience and qualities your brand needs to communicate.
Shape the visual identity
Develop agreed logo, colour and typography elements into a practical design direction.
Write with your audience in mind
Create clear website and marketing copy that answers useful questions.
Make it consistent
Apply the agreed direction across the materials included in your scope.
THE SHAPE OF YOUR PROJECT
Agreed together.
Clear from the start.
A visual identity project, website content or specific marketing materials. Exact assets, formats and usage requirements are agreed in advance.
Can you keep our existing logo?
Yes. An existing identity can be refined or extended rather than replaced.
Can you help with website copy?
Yes. We work from your actual services and business details, with your review before publication.
HOW THE WORK TAKES SHAPE
From the first question
to a useful result.
The final deliverables, responsibilities and timing are agreed in your proposal.
- 01
Clarify the message
Define what people need to understand about your business and the language that feels natural to you.
- 02
Shape the identity
Work with your existing assets or develop the agreed visual elements, considering how they work on a phone and in print.
- 03
Apply it thoughtfully
Bring the approved direction into the website, social templates or marketing materials included in your project.
CONNECTED EXPERTISE
SCOPE, COST & YOUR NEXT STEP
A useful proposal.
Built around your needs.
A refinement of an existing identity, a set of content templates and a larger identity or copywriting project require different deliverables. We agree formats, review stages and usage needs in the proposal.
How we scope and price projectsWhat to bring to the first conversation
Gather your current logo, any brand guidance, service descriptions and examples of language that feels right for your business. Identify who can confirm factual service claims and approve the work.
Your proposal sets out the deliverables, responsibilities, review stages and any ongoing or third-party costs before work starts.
Read our guide to brand consistencyCan you work with the logo we already have?
Yes. The scope can focus on applying your existing identity more consistently across typography, colour, imagery and copy. A new logo or wider identity redesign is a separate decision, not a prerequisite.
Studio projectOur own studio · Website redesign
CareRank
A complete digital home, bringing specialist services, editorial content and useful tools into one considered experience.
Explore the projectYOUR NEXT CHAPTER
Let’s make
good things happen.
Start a conversationA thoughtful plan for a business that deserves to be seen.