Choose the main job
Write down what the website needs to help people do. That might be understanding your services, requesting a consultation or reaching a booking system. Then identify the information someone needs before taking that step. This gives the page structure a practical purpose.
Separate the main action from secondary tasks. A visitor who is still researching needs a clear route to learn more without being pushed through an enquiry form too early.
Gather the facts and assets
Prepare your service information, approved business description, current logo, contact details and booking links. Note which photographs you have permission to use. If you want to include client work or testimonials, collect the evidence and permission before the page is written.
Mark unknown details clearly. A missing price, unconfirmed statistic or old staff biography should not become a polished-looking assumption during the design process.
Map what already exists
List the useful pages on your old website and decide what should be retained, combined or rewritten. Include blog posts and service pages that still answer real customer questions. A shorter homepage does not require losing useful detail; that detail may belong on a dedicated page.
Keep a record of old page addresses so the launch plan can account for visitors arriving through existing links. This is easier to organise before the new structure is finished.
Agree what completion means
Discuss the pages, content responsibilities, booking or enquiry behaviour, review stages and ongoing support. Make a simple launch checklist with clear owners. Include checks on a phone, working contact routes and the final approved business information.
A good brief leaves room for creative work while keeping the expected deliverables understandable. It helps everyone know what is being built and why.
Put the idea into practice.
Explore the related service