How we set up campaigns
- Campaigns grouped by service or treatment, not one broad campaign
- Negative keywords to filter out irrelevant searches
- Landing pages that match the ad and make booking simple
- Conversion tracking for calls, forms and bookings, set up with your cookie consent
- Location and schedule settings that match where and when you work
Healthcare and regulated services
Google has its own healthcare and medicines policies, and some services need certification or are restricted. UK adverts must also follow the CAP Code enforced by the ASA, and prescription-only medicines cannot be advertised to the public. Read our guide to advertising rules for clinics and check the current rules before launching.
Budget and fees
Your advertising spend is paid directly to Google and is separate from our management fee. We agree the scope and fee in your proposal; see how we price projects.
Frequently asked questions
How much should we spend?
It depends on your area, services and competition. We review search volumes and suggested bids with you before recommending a starting budget.
Can you guarantee results?
No. We can guarantee careful setup, honest reporting and regular optimisation, but not a set number of bookings.
Do I keep the account?
Yes. The account belongs to your business and we work in it with your permission.