OUR OWN WEBSITE / A DESIGN CASE STUDY
CareRank.
Built to be chosen.
A specialist agency needs a digital home that makes its expertise easy to understand. This is the thinking behind ours.
01 / THE BRIEF
More useful detail.
Less visual noise.
The aim was to give CareRank a lighter, more distinctive website while making room for services, industries, project stories and editorial content.
The design keeps the supplied logo and teal colour, then introduces clear typography, generous spacing and a consistent route from interest to enquiry.
- Move useful information onto dedicated pages.
- Keep the homepage focused and easy to explore.
- Make the mobile experience feel deliberate.
02 / VISUAL IDENTITY
A familiar mark.
A fresh expression.
The original CareRank logo is preserved. The design work applies that identity rather than claiming authorship of the mark.
Clean sans-serif typography, expressive serif accents and quiet colour contrasts.
03 / THE EXPERIENCE
Room to explore.
A clear next step.
Each service page sets out its focus, possible deliverables and how the work progresses. Industry pages introduce the questions that matter to different businesses.
Search, navigation menus and related-page links help visitors move through the site. Motion controls and reduced-motion support provide a calmer option.
04 / THE TOOLKIT
Practical help.
Easy to discover.
The new directory brings together 11 existing CareRank tools. Visitors can search by name or filter by purpose, then open the live tool in a new tab.
The directory design is part of this website project. The tools themselves remain on the existing CareRank site.
Explore the tools directory
05 / DELIVERY
Designed in detail.
Clear about what’s next.
This portfolio documents the current design and local preview. Live hosting, email delivery and administration are separate integration steps.
The enquiry interface currently prepares an email draft. The next phase can connect delivery and content administration once those services are configured.
Read the implementation notes