Page or section?
Build a separate page only when you have genuinely different, useful things to say about that place, such as a second location. Otherwise, add a short section to your main location page.
What useful local content looks like
- Where you are in relation to well-known landmarks.
- Parking and public transport details.
- Which nearby areas you regularly serve.
- Real photos of your premises and team.
What to avoid
Copy-and-paste pages that swap only the town name. They add little value for visitors and can weaken your site overall.