Local SEO in one sentence
Local SEO means making it easy for Google to understand what you do, where you are and why people trust you, so you show up in local results and on Google Maps.
How the map pack works
For many local searches Google shows a map with a short list of businesses, often called the map pack. Google says local results are mainly based on three things:
- Relevance: how well your business matches the search.
- Distance: how far you are from the searcher or the place they mention.
- Prominence: how well known and trusted your business is, including reviews and links.
What helps you rank
- A complete, accurate Google Business Profile with the right primary category.
- A website with a clear page for each main service.
- Consistent name, address and phone number across the web.
- A steady flow of genuine reviews, with replies.
- A fast, mobile-friendly website.
What to do first
Start with your Google Business Profile: check your categories, hours, services and photos. Then make sure your website has a clear page for each main service and that your contact details match everywhere.