What AI search is
Google shows AI Overviews for some searches, and assistants such as ChatGPT, Microsoft Copilot and Gemini can search the web and summarise results. For local questions they usually draw on map and business data, websites, reviews and other public sources.
What you can control
- Accurate, complete Google Business Profile and Bing Places listings
- Clear website pages that state what you do, where and for whom
- Structured data that matches what is visible on the page
- Consistent details across directories
- Genuine reviews and helpful replies
What to be cautious about
Nobody can guarantee that an AI tool will recommend your business, and these systems change often. Be wary of services that promise “AI rankings”. Good local SEO foundations remain the most reliable approach. Read what local SEO is.
Frequently asked questions
Do I need a separate AI strategy?
Usually not. Accurate listings, clear pages and genuine reviews support both traditional and AI search.
Should I block AI crawlers?
It is a business decision. Blocking some crawlers may reduce how often AI tools can read your site. Consider what you want before changing robots rules.
Can AI tools get my details wrong?
Yes. Keeping your own profiles and website accurate is the best way to reduce errors.