Why profiles get suspended
- Keywords or locations added to the business name.
- An address that is a virtual office, PO box or not staffed.
- Duplicate profiles for the same business.
- Big edits made in a short time.
- Details that do not match your website or signage.
Don’t make it worse
Avoid making lots of changes or creating a new profile. A duplicate can make the situation harder to resolve.
How to appeal
- Read the suspension notice in your Business Profile.
- Fix anything that breaks Google’s guidelines.
- Gather evidence: business registration, utility bill, signage photos, website.
- Submit an appeal through Google’s Business Profile appeals tool.
- Wait for Google’s response and keep a record of everything.
After reinstatement
Keep details consistent, make changes gradually and keep evidence of your business address on file.